Inside Innerbloom
The Heart Behind Innerbloom

Deandra Van Der Bank
St Andrew’s School For Girls Alumni
Long before Innerbloom existed, I understood what it felt like to be part of a family navigating educational challenges. My older sister attended remedial schooling, and from a young age I watched my parents do everything they could to find the right support for her. I saw the emotional, financial, and practical challenges that many families quietly carry when trying to help a child succeed.
As for me, academics didn’t always come naturally. I loved sport, being active, and spending time outdoors, but school often felt like something I had to work much harder at than everyone else. Everything changed when I met my tutor in Grade 4. The impact she had on my life never left me.
Years later, during COVID-19, my younger sister in Grade 4 began facing her own academic challenges. As I worked alongside her, I saw the same transformation happen again. With the right support, encouragement, and patience, her confidence began to grow.
Soon other families started reaching out for help. One learner became two. Two became five. As the demand grew, I realised I could only support so many children on my own. I wanted to reach more families, create opportunities for passionate tutors, and mentor others who shared the same heart for education that I did.
That’s when I realised Innerbloom needed to become something bigger than just me. Then I founded Innerbloom.
Sometimes the greatest gift a tutor can give a child isn’t better marks. It’s helping them believe in themselves and the rest falls in place
How I got here
BA in Education and Psychology
Honours in Educational Psychology
6 years teaching and tutoring
BA in Alternative Education
PGCE in Intermediate Phase Teaching
I founded Innerbloom because I believe every child deserves to feel capable, supported, and understood.
- Deandra


